Book Promotion Poster Ideas
Book Promotion Poster Ideas
Second, scour the Instagram accounts of popular writers in your genre and build a list of hashtags they use to promote their books. Take care not to use exclusive hashtags (used by a writer or business to promote their posts) lucky tiger no deposit bonus codes.
The Instagram algorithm considers data points while ranking posts on search. Among these points are use of relevant hashtags, engagement levels on posts, location tags and so on. Oberto provides a guide to better understand search. You might also be interested in our guide on the best AI content marketing tools.
Piggybacking on a hashtag promoted by others may come across as rude. Be sure to explore existing Instagram posts tagged with the hashtags you are interested in to make sure you are not stepping into someone else’s territory.
Format: PostCelebrate the holidays with your followers. Share festive greetings and tie them back to your book or writing journey. Holiday posts can be a great way to connect with your audience on a more personal level.
TikTok Book Promotion Ideas
By “create a scene” on TikTok, I’m not suggesting you do something crazy, although sometimes that can work very well to build followers! What I really mean is: What is your book about? Where does it take place? Think about the ways you can show viewers the scenes from your book.
Show the cover clearly and often. Use close-ups, stacks, or “satisfying” movements. All the BookTok tips in the world won’t help if people don’t actually know what your book looks like! Author Ginelle Testa does a great job of that here.
What’s great about TikTok’s algorithm is that it doesn’t prioritize follower count or previous high-performing videos. This means that even if you’re new to the platform or don’t have a large following, you still have a chance to be recommended to users on the “For You” page.
By “create a scene” on TikTok, I’m not suggesting you do something crazy, although sometimes that can work very well to build followers! What I really mean is: What is your book about? Where does it take place? Think about the ways you can show viewers the scenes from your book.
Show the cover clearly and often. Use close-ups, stacks, or “satisfying” movements. All the BookTok tips in the world won’t help if people don’t actually know what your book looks like! Author Ginelle Testa does a great job of that here.
Book Promotion Video Ideas
As I mentioned before, there are lots of reasons why video should be an essential tool in an author’s book promotion toolbox. Video generates the most online traffic and engagement, 78% of people watch online video each week, studies show people recall 6 times more info from video than text, and our brains process imagery 60,000 times faster than text. Need I say more? Humans are wired for video. So why not take advantage of that?
It encompasses the things that all bad videos struggle with. Like this one, most bad book trailers just feature a copy and paste the back cover and book cover with music. It also includes these additional problems:
Your script will be your creative blueprint and also define your budget. Keep it short—the ideal length for a video is 90-180 seconds. Write out the action and dialogue. What do we see and hear? Don’t forget the call-to-action at the end of the video, i.e. your website/social media channels and purchase info.
No wonder publishers and authors are increasingly leveraging video to tap into an exploding audience. But as much as a good book promo video makes that lasting first impression, a bad video is like a bad book cover—it cannot be unseen and can ruin a reader’s expectation of a book before they’ve even had a chance to crack into that first page. To help you avoid this pitfall, here are some key considerations and steps to successfully produce and distribute a book trailer that sells your work: